What makes this brokerage offer different
This brokerage offer is transfer-oriented, so the practical value depends on the asset tier, transfer friction, and required hold period.
Brokerage
Ally Invest Bonus — Up to $200
Sign up for Ally Invest Bonus and earn up to $200 in bonus rewards.
Bonus Tiers
| Deposit | Bonus |
|---|---|
| $1,000 | $200 (from external account) or $100 (from Ally account) |
Hold Period
90 days
Qualifying Period
30 days from account opening
Payout
Within 30 days after 90-day hold period is complete
Requirements
- ✓Open eligible Ally Invest Self-Directed Trading or Robo Portfolio account
- ✓Transfer minimum $1,000 in cash and/or securities within 30 days of account opening
- ✓Keep $1,000+ in account for 90 days
- ✓Maintain account in good standing
- ✓Keep deposit in account for minimum 90 days
- ✓Keep account open and in good standing
- ✓Transfer minimum $1,000 in cash and/or securities within 60 days of account opening
- ✓From external (non-Ally) source to qualify for $200 (transfers from Ally Bank account only qualify for $100)
- ✓Open a new Self-Directed Trading or Robo Portfolio account
- ✓Transfer minimum $1,000 in cash and/or securities within 30 days
- ✓Keep $1,000 in account for 90 days
- ✓Existing Ally Bank or Ally Auto account
- ✓Transfer minimum $1,000 from external (non-Ally) account for $200 bonus, or from Ally account for $100 bonus
- ✓For $200 bonus: transfer must be entirely from external (non-Ally) account
- ✓For $100 bonus: transfer from Ally Bank account
- ✓Keep account open and in good standing for 90 days after deposit
- Open eligible new Self-Directed Trading or Robo Portfolio account
Restrictions
- ⚠Existing Ally Bank and/or Ally Auto customers only
- ⚠New to Ally Invest (no prior Ally Invest account)
- ⚠One bonus per customer
- ⚠$200 requires external (non-Ally) transfer; Ally-to-Ally transfers earn $100
- ⚠Self-Directed Trading account or Robo Portfolio only (IRAs, trust accounts, and Personal Advice accounts not eligible)
- ⚠Existing Ally Bank and Ally Auto customers only
- ⚠Funds must be from external (non-Ally) account for $200 bonus
- ⚠New to Ally Invest only (no prior Ally Invest account)
- ⚠Existing Ally Bank or Ally Auto customers only
- ⚠For Self-Directed Trading or Robo Portfolio accounts only
- ⚠IRAs, trust accounts, and Personal Advice accounts not eligible
- ⚠$200 bonus requires transfer from external (non-Ally) account
- ⚠New customers to Ally Invest only (no prior account)
- ⚠Self-Directed Trading or Robo Portfolio accounts only
- ⚠One account only, one bonus per customer
- ⚠New to Ally Invest customers only
- ⚠Self-Directed Trading or Robo Portfolio accounts eligible
- ⚠One account per customer; one bonus per account
- New to Ally Invest only (never had account before)
Fees
- $0 commission on stocks and ETFs
- No account minimum
- $0 account opening fee
- $50 ACAT transfer fee may apply when transferring out securities to another broker
- $0 commission on trades
- Individual Retirement Accounts (IRAs), trust accounts, and Personal Advice accounts are not eligible
- Market activity causing portfolio to drop below $1,000 does not disqualify; however, funds must be valued at $1,000 at time of transfer
- Multiple transfers allowed to reach $1,000 minimum
- If transfer includes funds from both Ally Bank and external accounts, only $100 bonus is paid
- Must open account using promotional link to qualify
- Market activity causing portfolio above $1,000 does not meet requirement
- Market volatility dropping below $1,000 does not disqualify
- Bonus treated as interest for tax reporting
- Self-Directed Trading and Robo Portfolio accounts eligible; IRAs, trust accounts, and Personal Advice accounts not eligible
- Market activity that raises portfolio value above $1,000 does not satisfy funding requirement
- Market volatility dropping portfolio below $1,000 does not disqualify bonus
- If transferring from both Ally and external sources, only $100 bonus qualifies
- Transfer fee credit of $75 available for ACAT transfers of $2,500 or more from another broker
- Market activity that causes portfolio value above $1,000 does not meet funding requirement
- Market volatility dropping balance below $1,000 does not disqualify
- Total cash/securities must be valued at minimum $1,000 at time of transfer
- Cannot receive both $100 and $200 bonus
- Market activity causing portfolio to rise above $1,000 does not meet requirement; drop below $1,000 does not disqualify
- Bonus treated as interest for tax reporting purposes
- If transferring from both Ally and external accounts, customer receives only $100 bonus
- If transferring from both Ally Bank and external account, $100 bonus applies (not $200)
- Market gains above $1,000 do not count toward funding requirement
- Market losses below $1,000 do not disqualify the bonus
- IRAs, trust accounts, and Personal Advice accounts excluded
- Bonus is taxable income
Offer expires December 30, 2026
Last updated August 2, 2026
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How to evaluate Ally Invest Bonus
Before transferring assets, compare the bonus tier against the deposit amount, required hold period, transfer fees, and whether IRA or taxable accounts qualify.
Qualification checklist
Timing
- Qualifying period
- 30 days from account opening
- Payout timeline
- Within 30 days after 90-day hold period is complete
- Hold period
- 90 days
How to qualify
- Open eligible Ally Invest Self-Directed Trading or Robo Portfolio account
- Transfer minimum $1,000 in cash and/or securities within 30 days of account opening
- Keep $1,000+ in account for 90 days
- Maintain account in good standing
Common pitfalls
- Existing Ally Bank and/or Ally Auto customers only
- New to Ally Invest (no prior Ally Invest account)
- One bonus per customer
- $200 requires external (non-Ally) transfer; Ally-to-Ally transfers earn $100
What makes this offer different
Bonus value versus similar offers
The sign-up bonus is below the current nearby $7,500 median, so the requirements and any referral or portal stack matter more.
Requirement clarity
Credolix has extracted 4 requirements for this offer, so compare the bonus against the actual steps rather than the headline payout alone.
Frequently Asked Questions
When does Ally Invest Bonus expire?
Ally Invest Bonus expires on December 30, 2026.
How long do I have to qualify for Ally Invest Bonus?
The qualifying period listed for Ally Invest Bonus is 30 days from account opening.
When does Ally Invest Bonus pay out?
The payout timeline listed for Ally Invest Bonus is Within 30 days after 90-day hold period is complete.
